It takes 60 touchpoints for a prospect to trust me.
Trust is all I’m after – not sales. There are a lot of touchpoints required to gain that trust.
You can’t create success by hoping that you’re going to be found. That doesn’t exist anymore. Most people don’t have a network offline, let alone online, so that’s a problem.
To be seen and be heard on platforms like LinkedIn, Instagram, Facebook, or even offline, you need to be known as the go-to specialist.
As for me, I want to be known as somebody who understands how to commercialize personal brands and digitalized knowledge into profitable and scalable online businesses. That’s all I talk about, and I’ve built my brand reputation in that space only.
I don’t want to be a little bit of everything. There’s enough business for Mary, and I’m happy staying in that lane.
We have to put ourselves out there, and we have to decide what we want to be known for – our one problem that we can solve.
About Mary Henderson
Mary is a Transformational Leader and an internationally recognized Personal Branding and Online Business Specialist.
Mary helps Industry Experts systemize, digitalize and commercialize their knowledge, wisdom and skills into a scalable and profitable online business and brand so they become an authority in their niche.
Mary has 22+ years of experience building 7 and 8 figure businesses and high-performance sales teams in the IT sector. She also has 15 years of experience delivering online solutions for large and small businesses. She has been featured in many publications and is regarded as a thought leader in the Digital sector.
Mary’s point of difference is that she fuses business strategy, technology and spirituality into her approach because she believes humans are multi-faceted and success starts on the inside. This approach results in profound transformation.
When you engage Mary, you access 40,000+ hours of knowledge, wisdom and experience in Personal Branding, client profiling, lead generation strategies, online course development, sales leadership, content strategy, digital acumen and personal development.
Mary embraces technology and social media in a big way, and her followers are growing daily.
Mary is a heart-centred, compassionate, tenacious entrepreneur who thrives on human transformation and witnessing people fulfil their dreams. Connect with Mary on LinkedIn and on Facebook.