Hero Image for website - 1

The Incubator is for Midlife Women: Collapse Time, Package Your Wisdom, and Build a Scalable Business That Sells While You Sleep

Most business programs give you tactics.

The Incubator gives you a total system built to honour your wisdom and amplify your value.

You’re not stuck, you’ve just been building inside a system that wasn’t made for women like you.

You’ve invested in high-ticket coaching.

You’ve followed funnels and formulas.

You’ve been told to get visible, be louder, or push harder.

But none of that works when the underlying system is broken.

The Incubator isn’t a course.

It’s a complete architecture that uninstalls the outdated paradigm and rebuilds your business around truth, structure, and scalability.

What Makes The Incubator Different

You’ll Build a Business That Reflects Your Wisdom, Not the Market’s Noise

You’ll take everything you’ve lived, led, and mastered — and turn it into a signature offer that sells with certainty.

You’ll also create nano and micro self-study programs to serve buyers at every level — while protecting your time.

This isn’t hustle.

It’s infrastructure that works.

You’ll Attract Buyers Who Are Already Looking for What You Sell

You’re not here to convince anyone.

You’re here to speak to the top 10% of your audience, the ones who are ready to invest.

We show you how to position, message, and market your work to land with power, not pressure.

You’ll Build a System That Moves People From Cold to Converted

This isn’t a funnel.

It’s a Sales System that pulls in the right leads, nurtures them with precision, and turns interest into income – all without relying on you 24/7.

You’ll Leverage AI to Accelerate With Precision

We show you how to use AI strategically, not passively.

With data-powered frameworks and smart prompts, you’ll:

  • Build offers faster
  • Write content that moves buyers
  • Automate the backend
  • Scale without overwhelm

You’ll Unlearn the Shame and Step Into Certainty

Most women were conditioned to shrink, overgive, and question their worth.

Inside The Incubator, we reframe your value so that shame is replaced with clarity.

You’ll learn how to sell from wholeness – not hustle.

This is a system that activates your true frequency and collapses time by removing everything that was never yours to carry.

You’ll Finally Understand That Sales Is a Sacred Exchange, Not a Performance

Sales doesn’t have to feel icky.

It becomes natural when you stop selling yourself and start selling your solution with certainty.

Inside The Incubator, you’ll:

  • Pre-qualify buyers so you stop wasting energy
  • Close with confidence in 15-minute conversations
  • Develop a repeatable, scalable sales process that honours both you and the client

You’ll Learn to Speak the Language of Value – So the Right Buyers Can Hear You

Most women struggle to articulate their brilliance because they were never taught to name it, only to deliver it quietly.

We change that.

Using our proprietary Authoritti™ system, you’ll define:

  • Your brand attributes, archetype, and energetic positioning
  • Your unique transformation promise
  • Messaging that cuts through the noise and lands with premium buyers

You’ll no longer question your worth.

You’ll own it and express it clearly.

You’ll Unlearn the System That Was Built to Suppress You

You were never the problem.

You were operating in a paradigm that rewarded performance, punishment, and perfectionism.

The Incubator helps you uninstall that old programming and rebuild your business from an entirely different frequency — one rooted in:

  • Truth
  • Simplicity
  • Wisdom
  • Embodiment

This Isn’t Coaching. This Is Conscious Business Architecture

If you’re a midlife woman with real experience and you’re ready to turn your wisdom into revenue without selling your soul – this is your space.

No fluff. No manipulation.

Just proven systems, a powerful community, and the kind of strategic support that changes everything – fast.

This isn’t where you hustle harder.

This is where you finally build what works because it’s built on who you truly are.

If you are ready for change, The Incubator is for you.

Imagine This… Your Business, Your Legacy, Fully Realised.

Twelve months from now, your business isn’t just an idea it’s a well-oiled, scalable machine.

Your expertise is packaged into a powerful eLearning business that runs without you trading time for money.

You’re no longer stuck on social media, hoping for leads. Instead, your programs sell themselves while you do the work that actually matters.

You’re positioned as a category leader – someone people seek out, not someone chasing clients.

You’re making consistent, scalable revenue – without over-delivering, undercharging, or feeling exhausted.

This isn’t a dream. This is exactly what happens when you install the right system for scaling your wisdom into a high-impact, high-income business.

The Incubator is where you stop winging it and build something that works.

Your Problem Isn’t Your Offer. It’s Your System.

Most midlife women I meet aren’t stuck because they lack experience.

They’re stuck because they’ve spent years inside coaching programs that sold fragments, not foundations.

You were handed funnels. Templates. Tactics.

But what you really needed was a system. One designed to extract your decades of wisdom and structure it into scalable offers, premium positioning, and content that commands respect.

The truth is:

You’re sitting on intellectual equity.

But you’re still marketing like an online beginner and it’s costing you time, money, and your confidence.

Inside The Incubator, we don’t sell hustle or hype.

We build infrastructure.

  • We take your lived experience and turn it into:
  • A signature solution
  • Digital assets (nano and micro programs)
  • A sales system that aligns with how premium buyers buy
  • Messaging that separates you from the noise

This isn’t mindset work.

This is business architecture for women who are done being the industry’s best-kept secret.


NEXT INCUBATOR STARTS: 9TH OF JUNE, 2025 [Aust EST]

Next 4 Week Incubator
Starts: Monday, 9TH JUNE 2025
0
0
0
0
Days
0
0
Hrs
0
0
Min
0
0
Sec
pink arrow sign - personal branding masterclass

You Have Three Options to Choose From That Suit Your Budget & Needs…

Why Brilliant Women Stay Invisible (And How The Incubator Turns Wisdom Into Revenue)

You’ve taken the courses, followed the funnels and worked with the coaches who promised 6 figures in 6 weeks.

So why are you still stuck?

Because the traditional online business world was never designed for midlife women with real experience.

Here’s what no one tells you:

  • You can’t scale a business with freebie seekers — and right now, your content is attracting the wrong audience
  • Your messaging sounds like everyone else’s, because it’s built on tactics — not your unique value
  • You’re spending hours a week creating content without a clear system that drives conversions
  • You have years — even decades — of hard-earned wisdom, but no way to monetise it at different price points
  • You’ve tried to duct-tape together funnels, lead magnets, and offers… but there’s no end-to-end system holding it all together
  • And deep down, you’re tired of playing in a field that feels noisy, superficial, and completely misaligned with the woman you’ve become

And here’s what changes inside The Incubator:

✅ You define your Signature Solution – the one you’ll become known for

✅ You build nano and micro self-study programs that filter out freebie seekers and create cash flow at every level

✅ You craft a brand proposition and promise that positions you as the premium authority in your space

✅ You build a customer journey system that aligns with real buying behaviour, not outdated funnels

✅ You create your sales pages, email sequences, discovery call process, lead magnet, and outreach strategy all in weeks, not years

✅ You collapse time, implement fast, and finally feel the confidence of a business that matches your brilliance

This isn’t another “coaching container.”

It’s an end-to-end business operating system designed for smart, strategic women who are done being the industry’s best-kept secret.

First, We Activate Your Value. Then, We Build the System That Monetises It.

You don’t need another mindset reset.

You need a system that translates your lived experience into digital assets, messaging, and monetisable IP.

Inside The Incubator, we start by surfacing what’s already inside you:

– The wisdom you’ve downplayed

– The frameworks you’ve used intuitively

– The value you haven’t been fully charging for

Then, we install the structure that brings it all to life.

This is where strategy meets embodiment.

You’re not here to be fixed, you’re here to be systemised.

You’ll walk away with:

  • A fully mapped signature solution
  • Nano and micro programs built + ready to sell
  • A sales system that moves your audience from cold to converted
  • Messaging that reflects your actual depth — not another blueprint
  • A content and outreach strategy designed to attract buyers, not browsers

This isn’t business coaching.

This is timeline compression for women who are done wasting time.

  • You think it’s useless to start your own business because nobody cares about entrepreneurs who aren’t beautiful and young. 
  • You constantly find yourself giving knowledge away for free, when deep down you know it has more value. 
  • You want to create an impact in the world, but don’t know where to start.
  • Your expertise remains hidden and under-monetised. 
  • You have done many femme courses and mindset coaching calls, but still feel irrelevant. 
  • You have years of experience that can be applied to a coaching or consulting business, but you don’t want to take the risk in case you don’t succeed. 
  • You have a lot more to offer than what you are doing right now.
  • You want to belong to a tribe of women who are already leveraging their knowledge, wisdom and skills to have successful 7-8 figure businesses. 

If you answered YES to any of the above, let me show you another way.

Hi, I’m Mary Henderson – Business Architect for Midlife Women Ready to Monetise Their Wisdom and Collapse Time.

Mary Henderson - Hero Program to Make Money While You Sleep

What You’ll Walk Away With in The Incubator

I built The Incubator exclusively for midlife women because I watched too many of them waste time and money inside boss babe containers that sold motivation and marketing fluff.

These women aren’t chasing fame. They’re not here for the highlight reel.

They want systems. They want substance. They want to build a world-class coaching or consulting business they can sell in 3–5 years as a real asset and that requires infrastructure, not hype.

Boss babe programs don’t teach that. But The Incubator does.

Because this isn’t just a program.
It’s a high-calibre community of women who advocate for each other.
They collaborate. They cross-promote. They bring their expertise to the table and build with each other.

There’s deep trust inside this space.

And that’s why they started calling me The Midlife Queen because I make sure my tribe is treated like royalty. No noise. No nonsense. Just systems, support, and serious results.

Why Me?

I’ve spent the last 23 years building tech companies, leadership & sales frameworks, digital infrastructures, and scalable business models, long before it became trendy.

I didn’t learn this from a mastermind. I lived it. I breathed it. I built it.

And I’ve refined it into a replicable system that helps midlife women collapse time and monetise what they already know.

I created The Incubator because I saw a pattern:

Brilliant women with real experience were being coached like beginners.

They were taught to build offers with no backend system, create content with no strategy, and launch without understanding how to lead the buyer journey.

I built this container to change that – fast.

When you step inside The Incubator, you don’t get tips.

You get structure. You get systems. You get support from a leader who can see the full vision of your business and map it into tangible, sellable, scalable form in weeks, not years.

Mary Henderson - Hero Program Accelerator to Make Money While You Sleep
Mary Henderson - Hero Program Accelerator to Make Money While You Sleep

What Happens When Smart Women Step Into the Right System

Inside The Incubator, my clients don’t just learn.

They implement. They simplify. They start making money from their wisdom fast.

Here’s what becomes possible in just 4 weeks:

  • Turning a lifetime of experience into a signature solution they can sell on repeat
  • Packaging their expertise into self-study offers (nano + micro) so they stop giving value away for free
  • Building a full backend system: sales pages, emails, content, lead magnet, nurture funnel, discovery calls
  • Attracting premium buyers with clear messaging and positioning
  • Launching with precision — and seeing results in days, not months
  • Saying goodbye to burnout and DIY energy
  • Finally being seen, paid, and respected for who they’ve always been

This is what happens when you stop consuming and start implementing inside a system that’s been built for you by someone who’s walked it.

If you’re ready to stop tweaking your bio and start building a business that moves, sells, and scales you’re ready for The Incubator.

And YES – We Handle The Tech.

One of the biggest reasons midlife women stay stuck is simple:

They don’t have the tech infrastructure and they’re done trying to duct tape it all together.

That’s why The Incubator doesn’t just give you strategy. We help you implement it fast.

You’ll get full support with:

  • Sales pages that convert — without needing a copywriter
  • Lead magnets connected to email sequences that actually move people to buy
  • Simple, powerful systems for booking calls, delivering offers, and onboarding clients
  • An intuitive backend that runs like a well-oiled machine (without needing a full team)

You don’t need to be “techy.”

You need a system that’s already been built and adapted to your business.

And that’s exactly what we do inside The Incubator. And if tech makes you nervous, don’t worry. You’ll have access to my trusted web developer at a low cost, plus I’m a tech expert myself and can personally guide you through 99% of your questions along the way.

Online Business Coach Mary Henderson
Mary Henderson Story - Online Business Coach - Hero Program Accelerator to Make Money While You Sleep

If You’re Done Piecing It All Together, It’s Time to Build the System That Does the Heavy Lifting.

You’ve tried to DIY your way to success.

You’ve bought the courses, downloaded the templates, and followed the formulas.

But deep down, you know:

None of it works unless there’s a system holding it all together.

The Incubator was designed to change that.

In just four weeks, you’ll go from scattered and second-guessing to strategic, systemised, and sales-ready.

We’ll take your decades of lived experience and build a business that reflects your value, works while you rest, and supports the lifestyle you’re finally ready to claim.

And you won’t be doing it alone.

You’ll have:

  • My direct support on every call
  • Private WhatsApp access for momentum between sessions
  • An entire community of midlife women who get you, advocate for you, and want to see you win

You’ve already done the hard part – you became the expert.

Now it’s time to install the system that turns your wisdom into wealth.

What’s Stopping You from Pursuing Your Deepest Desire?

You’re Struggling to Turn Years of Experience into a Clear, Marketable Offer

You’ve mastered your craft. But when it comes to packaging that brilliance into one offer that’s scalable, sellable, and strategic — you freeze.
The truth is, you don’t need more ideas.
You need a system to extract what’s valuable and build it into a premium offer that reflects your depth.

You’re Great at What You Do – But Marketing Still Feels Confusing (and Gross)

You didn’t spend 20+ years becoming an expert just to learn Instagram algorithms.
You’re not interested in viral trends or boss babe tactics.
What you do want is messaging that magnetises premium buyers and marketing that’s built on your truth – not someone else’s script.

You Know Tech and AI Matter — But You Don’t Know Where to Start (and Don’t Want to Pretend)

You’re not technophobic – you’re discerning.
You want to integrate digital tools the smart way, not waste time learning software you’ll never use.
Inside The Incubator, we guide you through the tech (or do it for you), so it becomes your power — not your stress.

You’re Moving Fast — But Without a System, You’re Always Playing Catch-Up

You’ve outgrown DIY.
You’re tired of bouncing between ideas, offers, and strategies with no real backend holding it all together.
It’s not that you’re behind — it’s that you’re building without a system. And that stops here.

One of my clients, Gina Riley, is a career transformation coach who has built a multiple 6-figure business with a waiting list based on developing a system to take her clients from start to results in 6 weeks. Listen to her case study.

Package Your Skills into a Transformational Online Academy

I’ve combined my expertise in building premium programs, brand creation, and advanced sales and marketing into The Incubator. This step-by-step program is designed to help you monetise your true value and create a lasting impact.

This is What Other People Say About The Incubator Bootcamp…

Deepa is an Executive Leadership Coach and Works with C-Suites in Fortune 500 Companies. Her Online Program Was Designed to Serve Emerging Leaders…

Why I’m Calling In the Women Who Are Ready to Build What Actually Works

This isn’t just another group program. This is a business accelerator built for midlife women who are ready to turn their wisdom into real revenue with systems, strategy, and a clear plan that works.

I created The Incubator because I saw a gap – Brilliant women with decades of experience were being coached like beginners.

They were being sold tactics, funnels, and high-vibe marketing… when what they really needed was infrastructure. Something that could carry their brilliance and convert it into cashflow.

I’m not here to convince anyone.

But if you’re done dabbling…If you’re ready to build something scalable, systemised, and sellable…If you want to collapse time and finally feel the confidence of a business that reflects your truth…

Then this is your invitation.

And I promise you – the next version of your business (and your life) is waiting on the other side.

Here’s how it all breaks down…

Week 1: Create

We begin by focusing on building your core foundation

  1. Integrate the sub-conscious breathwork framework
  2. Align your vision with your purpose and vision.

  3. Unpack your unique professional and personal knowledge, wisdom, and skills.
  4. Identify the problem you solve and the outcomes, results, and transformation you deliver.
  5. Define your avatars using the Buying Cycle Matrix.
  6. Develop a systems approach to designing your signature solution.
  7. Access to sophisticated ChatGPT data prompts to fast track this process

Week 2: Sell

Here, we focus on gaining clarity in your messaging and strategy.

  1. Define a unique framework that sets you apart as the go-to authority.
  2. Deconstruct your system into micro and nano solutions – you will wrap a sales adventure strategy around this
  3. Define your brand proposition, brand promise and brand story
  4. Define your coaching model and pricing
  5. Develop a sales adventure model with a clear strategy for 24/7 revenue generation.
  6. Create your email nurture sequence to support the sales ascension strategy
  7. Create an experiential lead magnet to collect emails.

Week 3: Launch

This phase is where you bring your program to life.

  1. Create a 30 day content and messaging strategy that aligns with your sales adventure strategy
  2. Create a strategy to close prospects on discovery calls using the gap framework
  3. Create your sales pages that supports your sales adventure strategy
  4. Access to the complex ChatGPT data prompts that will assist with all the deliverables in week 3.

Week 4: Impact and Scale

Finally, we focus on scaling your impact and commercializing your program.

  1. Learn the tech stack

  2. Learn the art of creating experiential online programs and delivering outcomes, results and transformation
  3. Learn how to create visual frameworks
  4. Learn the Facebook and LinkedIn outreach strategy
  5. Access to my web development support at an affordable fee.

This is the Total Value of The Incubator

This is what you get when you JOIN The Incubator:

  1. Hyper detailed video lessons that explain the why, what and how –Valued at $7,000

  2. Supporting frameworks, Canva templates & complex ChatGPT data prompts done for you – Valued at $5,000
  3. Access to Authoritti personal branding proprietary software – Valued at $1,000
  4. Buying Cycle Matrix – Valued at $2,000
  5. Content and marketing Frameworks – Valued $2,000
  6. WhatsApp support group for 12 months – ongoing micro coaching – Valued at $2,000
  7. Access to the online program for 12 months (inc. updates to lessons) – Valued at $1,000
  8. 4 weeks group coaching – Valued at $2,000

TOTAL VALUE: $22,000

Hear Maryia’s Experience…

Hear Alidia’s Experience…

Hear Falguni’s Experience…

Hear Kathy’s Experience…

Your Freedom Starts Here. Let’s Build the Business That Matches Your Brilliance.

Online Business Coach Mary Henderson - Hero Program Accelerator to Make Money While You Sleep

This isn’t about chasing success.

It’s about finally building a business that reflects everything you’ve lived, learned, and mastered and turning that wisdom into income, impact, and independence.

The Incubator is for the woman who’s done waiting.

Done shrinking.

Done trying to squeeze herself into systems that were never made for her.

You don’t need more ideas.

You don’t need another course.

You need a system one that’s been built for women like you, with the support, structure, and strategy to help you rise.

If you’re ready to be seen…

If you’re ready to make money from your truth…

If you’re ready to collapse time and build the business you should have had years ago..

Then it’s time.

Click the PINK button below and join The Incubator.

And I’ll be waiting inside.

What is included in The Incubator:

  1. Detailed video lessons that explain the why and how

     

    Valued at $7,000

     

  2. Supporting frameworks, can templates & ChatGPT data prompts done for you – Valued at $5,000
  3. Access to Authoritti personal branding proprietary software Valued at $1,000
  4. Buying Cycle Matrix – Valued at $2,000
  5. Content & marketing strategy – Valued $2,000
  6. WhatsApp group – micro coaching – Valued at $2,000
  7. Access to the online program for 12 months (inc. updates to lessons) – Valued at $1,000
  8. 4 weeks group coaching Valued at $2,000

TOTAL VALUE: $22,000


NEXT INCUBATOR STARTS: 9th OF JUNE, 2025 [Aust EST]

Next 4 Week Incubator
Starts: Monday, 9th JUNE 2025
0
0
0
0
Days
0
0
Hrs
0
0
Min
0
0
Sec
pink arrow sign - personal branding masterclass

You Have Three Options to Choose From That Suit Your Budget & Needs…

The Next Incubator Starts:

Sydney, Australia Mon, 9 Jun 2025 at 7:00 am AEST
Eastern Time, Sun, 8 Jun 2025 at 5:00 pm EDT
Pacific Time, Sun, 8 Jun 2025 at 2:00 pm PDT
Central Time, Sun, 8 Jun 2025 at 4:00 pm CDT
Mountain Time, Sun, 8 Jun 2025 at 3:00 pm MDT
London, UK, Sun, 8 Jun 2025 at 10:00 pm BST
South Africa Standard Time, Sun, 8 Jun 2025 at 11:00 pm SAST
Singapore, Singapore Mon, 9 Jun 2025 at 5:00 am SGT

Frequently Asked Questions

Do I gain immediate access to the system upon enrollment?
Yes, once your payment is processed, you will receive an email with your login details, granting you immediate access to the program.

 

How long do I have access to the system?
You will have access to the system for a full 12-month period, during which you will receive all updates to ensure your learning experience remains current.

Are the lessons in the system supported by video tutorials?
Absolutely. Each lesson is accompanied by a detailed video tutorial that explains the ‘why,’ ‘what,’ and ‘how’ of each topic, making it feel as if I am sitting right beside you.

Who should consider enrolling in this program?
This program is ideal for motivated coaches, consultants, industry experts, and service-based business owners who are serious about establishing themselves as leading authorities and building an online education platform.

Who might not benefit from this program?
This system is not suited for individuals looking for quick, effortless success. It requires dedication and consistent effort to apply the knowledge and achieve significant results.

What makes this coaching program stand out?
First and foremost, this is an incubator style bootcamp that focuses on implementation. Our program focuses on strategic, results-oriented frameworks rather than outdated digital marketing tactics. This is an end to end solution to turn your genius into an online education business and self study programs.

Are there additional costs after enrollment?
The initial investment covers full access to the online program. However, all third-party services, such as Canva, Learning Management System platform, hosting, domain names are not included.

What do I get if I opt-in for the additional 3 or 6 x 1:1 coaching package?
From past experience, about 40% of our clients upgrade to work with Mary on a 1:1 basis. Creating an online digital business requires alignment across multiple moving parts. This package is perfect if you want Mary to help you create your self study programs, sales ascension strategy and content strategy specific to one or multiple self study programs. If you are technophobic, this package will fast track your results because Mary works at lightning speed and technology is her love language.

Can I benefit from this program if I have a minimal social media following?
Definitely. Our approach focuses on advanced content and marketing strategies that do not rely on how many followers you have.

Is prior qualification necessary to join the program?
No specific qualifications are required—just your professional expertise and commitment. Our system is designed to enhance and leverage your inherent authority.

Do I get support?
Yes, absolutely. This is a 4 week group coaching, plus 12 months support in a private WhatsApp Group where you can ask questions and get support from myself and others. This is a place where I offer micro-coaching on a daily basis and share updates or information that you need to know. You can add one to one coaching if you feel you need more.

Do you offer a payment plan?
There is an option for three monthly payments on the checkout page.

Does Mary facilitate the weekly group coaching calls and the one to one coaching?
100% YES.

When does the next 4 week bootcamp start?

Sydney, Australia Mon, 9 Jun 2025 at 7:00 am AEST
Eastern Time, Sun, 8 Jun 2025 at 5:00 pm EDT
Pacific Time, Sun, 8 Jun 2025 at 2:00 pm PDT
Central Time, Sun, 8 Jun 2025 at 4:00 pm CDT
Mountain Time, Sun, 8 Jun 2025 at 3:00 pm MDT
London, UK, Sun, 8 Jun 2025 at 10:00 pm BST
South Africa Standard Time, Sun, 8 Jun 2025 at 11:00 pm SAST
Singapore, Singapore Mon, 9 Jun 2025 at 5:00 am SGT

Refund Policy:
Refunds are not available for this program. Upon payment, you gain immediate and full access to our comprehensive frameworks and systems, which represent the culmination of nearly 24 years of dedicated development and expertise. We encourage you to carefully consider if this program aligns with your needs and financial situation before enrolling. For those opting for the split payment option, please note that failing to complete your second payment will result in immediate termination of your access to the online program and removal from the WhatsApp support group.