Are you an Expert or its a Hobby?
Most people are doing it now in a midlife. They’re saying, well, I don’t have a job, so maybe I can become a coach.
I speak to prospects all the time. They think that their website and a lead magnet and the title of a coach will actually convert into making money while they sleep apparently.
I can’t work with those people, because they need to experience for themselves – “Oh, hang on a minute. Social media is really, really noisy. There’s a lot of white noise, and no one’s hearing or seeing me. Okay, I’ve got a problem.”
For me, dissecting the problem is really easy.
Are you an Expert? Just tell me what your area of specialization is. Where have you dedicated 10,000 hours? They might say, “Oh, over here, but I want to do this.”
I’ll say, “Well, if you do this, that’s your hobby – where you haven’t actually dedicated 10,000 hours. I can’t help you, because I need to create a whole narrative around your personal brand that makes you believable and trustable.”
Can we take the inventory here, merge the passion together, and then create a product that can actually solve a solution – whereby you’re showing up every single day in your natural state of being, and you can speak about your subject matter with ease and grace. It flows. You don’t have to re refer to notes. That makes people confident on the other end – they are called your prospects.
There’s a lot of moving parts to creating success around a personal brand. It’s not just social media -it’s actually all of the moving parts that need to be glued together so that when you’re ready to show up – when you’re ready to go live – everything’s in place. And it’s working for you, not against you.
For me, there’s 24 macro moving parts to creating a personal brand. 24, not two or three, and these are macro. Within the macro, there’s micros.
It’s a really important thing to understand that this is a science and if you want to get it right, it has to be strategic, and it has to be deliberate.
I am asking again “Are you an Expert?”
About Mary Henderson
Mary is a Transformational Leader and an internationally recognized Personal Branding and Online Business Specialist.
Mary helps Industry Experts systemize, digitalize and commercialize their knowledge, wisdom and skills into a scalable and profitable online business and brand so they become an authority in their niche.
Mary has 22+ years of experience building 7 and 8 figure businesses and high-performance sales teams in the IT sector. She also has 15 years of experience delivering online solutions for large and small businesses. She has been featured in many publications and is regarded as a thought leader in the Digital sector.
Mary’s point of difference is that she fuses business strategy, technology and spirituality into her approach because she believes humans are multi-faceted and success starts on the inside. This approach results in profound transformation.
When you engage Mary, you access 40,000+ hours of knowledge, wisdom and experience in Personal Branding, client profiling, lead generation strategies, online course development, sales leadership, content strategy, digital acumen and personal development.
Mary embraces technology and social media in a big way, and her followers are growing daily.
Mary is a heart-centred, compassionate, tenacious entrepreneur who thrives on human transformation and witnessing people fulfil their dreams. Connect with Mary on LinkedIn and on Facebook.