About MARY HENDERSON

About Mary Henderson

Mary Henderson is an internationally recognised authority on AI-powered business systems for coaches and consultants.

With over 23 years of experience, two successful tech start-ups, and ownership of a software company, Mary brings a rare combination of entrepreneurial DNA + deep expertise in data-driven systems. Her background in building technology and algorithms is the foundation of her latest innovation: The IncubAItor.

The IncubAItor is the world’s first AI-powered hub for coaches and consultants – a 4-week group coaching program that empowers clients to:

Generate revenue with Nano Offers & sales funnels
Stay relevant by embedding AI Master Prompts & CustomGPTs into their business
Amplify their brand with personal brand positioning, content funnels, and GEO-rich authority content

Mary’s AI Master Prompts are not one-sentence “swipe files.” They are data-rich algorithms engineered with precision designed to collapse time, systemise expertise, and empower clients with tools they own forever.

Her unfair advantage? Mary is relentless about research and market analysis. As the industry evolves, so do her frameworks and prompts, meaning her clients are always ahead of the curve, never playing catch-up.

But The IncubAItor isn’t just about tech. It’s about empowerment with a human touch. Mary provides hand-holding support and builds community into every cohort, ensuring her clients feel seen, heard, and guided while gaining independence through systems and assets.

Her mission is to dismantle the dependency cycle of traditional coaching by putting power back into her clients’ hands. By the end of The IncubAItor, clients don’t just have clarity they have assets, systems, and AI tools that generate revenue, reduce risk, and amplify their brand.

Mary is passionate about helping her clients build future-proof businesses based on assets, not hobbies. She positions her clients to participate in the largest generational wealth transfer of our time by codifying expertise into IP, frameworks, and CustomGPTs that are acquisition-ready.

Her methodology fuses rigorous strategy, sales psychology, and advanced AI with deep personal identity work, ensuring every brand she builds is authentic, scalable, and future-proof.

If you’re looking for a partner who doesn’t just understand branding and coaching, but market-making in the AI era, Mary Henderson is the authority who will help you go from expert → authority → category of one while building an asset that holds generational value.

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