Build Brand Resilience – 3 Ways to Diversify Your Social Media Strategy

Imagine waking up one morning to discover your primary social media account restricted or suspended. It’s a scenario that can send shivers down any brand manager’s spine. Suddenly, you’re disconnected from your audience and facing the harsh reality of a vulnerable online presence. But fear not! In today’s ever-evolving social media landscape, building brand resilience is more important than ever. By taking proactive steps to diversify your strategy and nurture genuine connections, you can ensure your brand voice continues to resonate with your target audience, even if you encounter challenges on a single platform.

Holy moly….it happened to me the other today and I learned some very valuable lessons. Here is what I learned, and I hope these tips help you future-proof your social media accounts and your brand presence:

1. Content is the Cornerstone of Brand Resilience
Create awesome content to attract high-quality people who will advocate for you and follow your work. Why? When you are not in their feed, it raises a red flag. The foundation of a resilient brand online lies in creating high-quality, engaging content that resonates with your target audience. Think informative blog posts, visually captivating videos, or interactive polls and quizzes. This valuable content attracts the right kind of followers – those genuinely interested in your brand and willing to advocate for you online. When you consistently deliver content that adds value, your absence from a particular platform becomes less disruptive. Your audience has already established a connection with your brand through other channels.

2. Diversification is the Key to Brand Resilience
Do NOT have all your eggs in one basket. Diversify your social media presence as soon as possible. Have as much of a presence on YouTube, Instagram and e-mail. Spreading your wings across various platforms is crucial. Don’t rely solely on one social media giant to build your brand. Establish a presence on platforms like YouTube, Instagram, and even email marketing. This allows you to reach a wider audience and mitigates the risk of losing your entire online community if you face issues on a specific platform. Explore the unique features of each platform to tailor your content accordingly. Engaging videos on YouTube, visually stunning photos on Instagram, and in-depth newsletters via email can all work together to strengthen your overall brand resilience.

3. The Power of Connection Builds Brand Resilience
Have allies who are influencers in the digital landscape. In fact, make that a priority. These people know the right people who can help escalate the right people in the right positions to create urgency. Building relationships with influencers and thought leaders in your industry is a valuable investment. These individuals have established networks and can help amplify your brand message. However, chasing follower counts is a recipe for disappointment. Focus on fostering genuine connections with people who share your values and can offer valuable insights. This network of allies acts as a support system, advocating for you if you encounter challenges on a particular platform.

I was more overwhelmed with emotion from my LinkedIn friends and my clients because of the support they all gave me. It was a real moment of gratitude. That can’t be manufactured. That is real.

Remember, the outpouring of support the author received from their LinkedIn network exemplifies the power of genuine connections. Building strong relationships goes beyond follower count – it’s about creating a community that believes in your brand and will stand by you through thick and thin.

By following these strategies, you can build a brand resilient social media presence that can weather any storm. Remember, your brand voice is more than just a profile on a single platform – it’s the culmination of your values, your message, and the connections you’ve built.