Twenty years in software and business before coaching. I have been working with experts across the world since 2015.
You already have it. I help you see it
I help coaches, consultants and multi-disciplined experts package what they actually know into a system the market will pay for.
Since 2015 I have worked exclusively with industry experts, codifying what is in their head into outcome-driven systems the market wants to buy, backed by a sales and marketing implementation strategy that is specific to each person's business.
Not a generic template. Not someone else's framework. A validated, commercial solution built entirely from your expertise, your lived experience and your pattern recognition. The intelligence only you carry. What comes out the other side is entirely yours. I do not want your business to look like mine.
Two types of people come to me. Same core problem
The senior executive leaving corporate
Decades of genuine expertise, ready to build something of your own, but selling your career history instead of a system the market wants to buy. A CV is not a system. Until that difference lands, you keep getting polite interest and no paying clients.
The coach or consultant already established
You have tried every tactic. Used AI. Posted consistently, built funnels, run ads, changed your niche three times. What you think is a marketing problem is almost always a system problem, you are marketing something the market cannot clearly buy, because it was never properly built or validated.
In both cases the work starts in the same place. Not with marketing. Not with LinkedIn. Not with content. With the system itself.
What you actually carry, who genuinely needs it and what they will pay for it. We build three raw assets from your expertise and refine them until we have a solution the market wants, understands and is ready to invest in. Everything else gets built around that foundation.
Your system gets engineered, not improvised
I am multi-disciplined. That is the difference, and it is not a claim, it is the reason all three moving parts get built properly instead of one.
A signature system is the product. You need to know a market is actively seeking that product. And you need to know how to sell and market it to that audience. Most people in this industry can do one of those three. I do all three, with a commercial lens on every moving part.
And because I come from a software background, we do not build your system with post-it notes, and we do not outsource the thinking to AI. We build logic, dependencies and an intelligent sequence, so your solution delivers outcomes every time it is deployed.
The market is not paying for a course. It wants tangible results, and that is the primary outcome of what you build and own.
Multi-disciplined by default
Product, market and sales are one job, not three specialists handing you three opinions.
Socratic, not scripted
I don't tell you what your expertise is. I ask the questions nobody else is asking until it comes out of you.
Commercial focus on every part
If a moving part cannot be tied back to revenue, it does not get built. Validated demand before a single week of build.
Engineered, not improvised
Logic, dependencies, an intelligent sequence. AI collapses the time; it never does the thinking.
A course is built on knowledge. A signature program is built on wisdom
Wisdom is not a gift you are handed. It is a sequence you walk, and most people stop at the first station and build a product from it. That is why the market is saturated with information and starving for implementation. Walk the sequence and see where you actually are.
The last two stations cannot be shortcut, outsourced, downloaded or performed. If you have walked the whole path, The IncubAItor is the machinery that converts it. If you have not, no program on earth can fake it for you.
Schedule a call with meFive phases. Each one produces a tangible output
Nothing is theoretical. Nothing is filler. Everything builds on what came before. Click through the phases.
By the end of six weeks your implementation business is built. Not planned. Not "in progress." Built, installed, ready to sell.
Two ways in. Same methodology
The IncubAItor
A 6-week private cohort, exclusively for industry experts. We run all five phases together, your IP extracted, your market validated, your program built and your acquisition engine installed. Capped room, live with me.
Done For You
For serious entrepreneurs who want it built with them rather than by them. Same methodology, one to one, at your pace and to your depth, and I take on the build of the assets around it. Limited spots each quarter.
My clients are the heroes
Every client I work with has a mission only they can deliver. My job is to give them the frameworks, systems and AI platforms to commercialise it. Here is what they say about the work.
One of the greatest differentiators of this program is the structure and the ability to take an idea through an entire process from start to end and be hand-held by Mary.
I highly recommend Mary to anyone looking to commercialise their personal brand and transform their life, or who is going through a transformation.
Following her unique process of unpacking your life, I learned so much about myself and who I am at my core. She is an incredible business coach.
Working with Mary was one of the best decisions I ever made. Her process is thorough, a blueprint for success.
A transformational speaker,
not an educational one
If you want something different this year, especially for C-suite executives, sales professionals, coaches, female entrepreneurs or service businesses, let's talk about how I can best serve your event and your audience.
Mary is a dynamic presenter who connects with both C-level and future leaders. She brings energy and enthusiasm to any engagement and was ranked amongst our top three speakers.
Mary has a unique ability to capture her audience with laughter, authenticity and personalised stories. She ended with a hugely powerful video diary that opened the conversation for our guests.
Three places you can go from here
Schedule a call with me
If you are ready to become a category of one, book a call and let's explore how we can work together.
Check out when the next cohort starts
Six weeks, private cohort, capped room. Dates, what's inside and the investment are all on The IncubAItor page.
Watch the masterclass
Not ready to talk yet? Start here. It is the only free resource I offer, because it is the only one that matters.
One Person
Consulting
business
12,000+ subscribers and growing weekly
Every edition is written for entrepreneurs starting or scaling a one-person consulting business across multiple disciplines, drawn from the last twenty years of doing it, not theorising about it.
Let's find out what you're actually sitting on
Book a call with me and let's explore how we can work together.
Schedule a call with me